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Propaganda
- Language
- EN
- Format
- EPUB
- Size
- 356 KB
Description
This work is a nonfiction treatise on the techniques and psychology of public communication and influence. It examines how propaganda employs social science insights and psychological principles to shape public opinion and political behaviour. The author, Edward Bernays, draws on his background in social sciences and previous writings on public relations to analyse the use of symbolic actions and mass messaging. The book reflects the intellectual environment of the late 1920s, influenced by contemporary figures such as Walter Lippmann, and addresses the application of these methods to sociopolitical contexts, including politics, social change, and commerce.
Written in the form of a theoretical and practical analysis, the work discusses the ways in which propaganda can be used to manipulate large groups and influence societal trends. It considers both the potential and the ethical implications of mass communication strategies and their impact on democratic processes and social cohesion.
Written in the form of a theoretical and practical analysis, the work discusses the ways in which propaganda can be used to manipulate large groups and influence societal trends. It considers both the potential and the ethical implications of mass communication strategies and their impact on democratic processes and social cohesion.
From the opening pages
centers, of getting quick replies and effective discussion—have opened up a new world of political processes. Ideas and phrases can now be given an effectiveness greater than the effectiveness of any personality and stronger than any sectional interest. The common design can be documented and sustained against perversion and betrayal. It can be elaborated and developed steadily and widely without personal, local and sectional misunderstanding.” What Mr. Wells says of political processes is equally true of commercial and social processes and all manifestations of mass activity. The groupings and affiliations of society to-day are no longer subject to “local and sectional” limitations. When the Constitution was adopted, the unit of organization was the village community, which produced the greater part of its own necessary commodities and generated its group ideas and opinions by personal contact and discussion directly among its citizens. But to-day, because ideas can be instantaneously transmitted to any distance and to any number of people, this geographical integration has been supplemented by many other kinds of grouping, so that persons having the same ideas and interests may be associated and regimented for common action even though they live thousands of miles apart. It is extremely difficult to realize how many and diverse are these cleavages in our society. They may be social, political, economic, racial, religious or ethical, with hundreds of subdivisions of each. In the World Almanac, for example, the following groups are listed under the A’s: The League to Abolish Capital Punishment; Association to Abolish War; American Institute of Accountants; Actors’ Equity Association; Actuarial Association of America; International Advertising Association; National Aeronautic Association; Albany Institute of History and Art; Amen Corner; American Academy in Rome; American Antiquarian Society; League for American Citizenship; American Federation of Labor; Amorc (Rosicrucian Order); Andiron Club; American-Irish Historical Association; Anti-Cigarette League; Anti-Profanity League; Archeological Association of America; National Archery Association; Arion Singing Society; American Astronomical Association; Ayrshire Breeders’ Association; Aztec Club of 1847. There are many more under the “A” section of this very limited list. The American Newspaper Annual and Directory for 1928 lists 22,128 periodical publications in America. I have selected at random the N’s published in Chicago. They are: Narod (Bohemian daily newspaper); Narod-Polski (Polish monthly); N.A.R.D. (pharmaceutical); National Corporation Reporter; National Culinary Progress (for hotel chefs); National Dog Journal; National Drug Clerk; National Engineer; National Grocer; National Hotel Reporter; National Income Tax Magazine; National Jeweler; National…
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